The World Cup is a huge opportunity for gambling companies. Yet their adverts all seem to be the same: generic ‘lad-verts’ VO’d by Ray Winstone or some other cockney geezer.
Determined to stand out, we came up with the line This is Play. One ad featured an octopus playing table tennis, another a race car driven by a race horse. Obviously.
We also caused ‘travel chaos’ with a giant octopus in Picadilly Circus. Sorry if it affected your journey home!
Director: Walter Stern