The Evening Standard were doing a late night edition and ran a competition for any London agency to do the press campaign. We entered these and won.
Finding good car insurance is a complete hassle. So we created a billboard that used a combination of license-plate and vehicle recognition to give an insurance offer tailored specifically to the car waiting at the traffic lights.
The media owners liked the idea so much they let us run the ad for free.
Every year the Rich List comes out, filled with oligarchs, property tycoons and people who earn more money in a few minutes than most people do in a lifetime.
The rich don’t need any more publicity. The poor do.
Introducing ‘The Poor List’ in association with St Mungo’s, featuring people struggling to get by. Stories of misfortune not fortune.
Launched on the same day as the ‘The Rich List’ this helped to highlight the people in society that need help the most.Every year the Rich List comes out, filled with oligarchs, property tycoons and people who earn more money in a few minutes than most people do in a lifetime.
The rich don’t need any more publicity. The poor do.
Introducing ‘The Poor List’ in association with St Mungo’s, featuring people struggling to get by. Stories of misfortune not fortune.
Launched on the same day as the The Sunday Times Rich List this helped to highlight the people in society that need help the most.