This interactive music video for Bupa was created to help make twenty-somethings think more about their health. Each band member of iconic indie band The Futureheads represented a different part of the body: the drummer the heart, the vocalist the lungs, the bass the bones and the guitarist the liver. We then asked young people 4 simple questions about their lifestyle. Depending on the answers, the band would play a bespoke version of the song, reflecting how harmoniously the person’s organs are working together as a whole… or weren’t!