When Currys PC World opened up their impressive megastores, they wanted comms to reflect how advanced their offering was. Who better than C-3PO and R2-D2, arguably two of the most well-known characters in film history, to showcase the future of electrical retail? This was one of the first campaigns to gain permission to use the Star Wars franchise, and ran with the line: The Greatest Electrical Store in the Galaxy.
Director: Sam Brown
Photographer: David Bailey (Yes. That one!)